Communications Manager
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- What's it like to be a Communications Manager?
- Latest Communications Manager jobs
- Top skills and experience for Communications Managers
- Communications Manager role reviews
What's it like to be a Communications Manager?
A Communications Manager oversees an organisation's external and internal messages. Usually drafting and creating corporate communication policies and guidelines, the Communications Manager develops effective strategies to enhance a company's image and market brand. Communication Managers work across multiple media platforms, including print, digital and social channels to reach a target audience for a company, to either raise awareness about an issue, product or provide information. They often collaborate with marketing and PR teams to coordinate promotional campaigns and responses to crisis situations. This role typically spans across various sectors such as corporate or non-profit organisations, government agencies and consumer goods companies.
Tasks and duties
- Developing comprehensive communication strategies that align with a company's business objectives and brand identity.
- Implementing crisis-management communication plans to handle emergencies or critical situations effectively.
- Overseeing the creation of marketing materials, press releases and promotional content.
- Coordinating with multiple departments to ensure consistent messaging across all platforms and mediums.
- Evaluating and reporting on the effectiveness of communication campaigns and strategies.
- Managing public relations and relationships with media representatives.
- Cultivating an environment of readiness for proactive communication with internal and external stakeholders.