Head of Marketing
Oversee a company's marketing efforts, developing strategies to promote products or services and increase brand awareness.
Job opportunities
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Jobs in SEEK right nowJob growth
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In the last 3 monthsSalary
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Typical salaryJob satisfaction
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Job opportunities
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Jobs in SEEK right nowSalary
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Typical salaryJob growth
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In the last 3 monthsJob satisfaction
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On this page
- What's it like to be a Head of Marketing?
- Latest Head of Marketing jobs
- Top skills and experience for Head of Marketings
- Head of Marketing role reviews
What's it like to be a Head of Marketing?
The Head of Marketing is responsible for a company's marketing strategies and efforts to increase brand awareness and generate leads. They oversee market research, branding, public relations, advertising, and promotions. They collaborate with other departments to align marketing initiatives with company goals and ensure a consistent message across all platforms.Tasks and duties
- Developing and implementing a comprehensive marketing strategy to enhance the company's brand and increase market share.
- Overseeing the creation and implementation of promotional campaigns and marketing events.
- Coordinating with sales, public relations, and product development departments to align marketing efforts with company goals.
- Monitoring and analysing market trends and competitors' strategies to identify opportunities.
- Measuring the effectiveness of marketing programs and strategies, and adjusting as necessary.
- Leading and managing the marketing team and overseeing the marketing budget.
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Find out how your salary compares with the average salary for Head of Marketings.Latest Head of Marketing jobs on SEEK
Be one of the first to discover these recently listed jobs, or browse all Head of Marketing jobs on SEEK right now.Did you find this helpful?
Skills and experience employers are looking for
Having the right skills and experience can make you an in-demand applicant. Head of Marketing employers on SEEK are looking for job seekers with expertise in the following areas. Marketing Strategy
Digital Marketing
Social Media
Search Engine Optimisation
Marketing Campaigns
Brand Strategy
Strategic Thinking
Brand Awareness
Customer Acquisition
Search Engine Marketing
Marketing Planning
Business to Consumer
B2B
Lead Generation
International Marketing
Communication Strategy
Marketing Automation
Go to Market Strategy
Integrated Marketing
Traditional Marketing
Source: SEEK job ads and SEEK Profile data
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Latest Head of Marketing reviews
Oct 2024
Being head of marketing is like riding a rollercoaster where you’re both the driver and the one holding on, juggling creative sparks, deadlines, and the weight of expectations—all while trying to keep the ride smooth.
Reviewer's QualificationPostgraduate Diploma in Communications Studies
Experience10+ years
Organisation sizeLarge (200+ employees)
SpecialisationBanking & Financial Services
The good thingsAh, man, being the head of marketing is like steering the ship, you know? You get to blend creativity with strategy, which is a rare combo. It’s about seeing the big picture, connecting people to a br...
The challengesAlright, here’s the flip side, man. Being head of marketing? Not always the easiest gig. You’re juggling a hundred things at once, deadlines breathing down your neck, and everyone’s got an opinion on ...
Read more
Jun 2024
Clearly understand the product's key features and communicate them effectively to consumers.
ExperienceLess than a year
Organisation sizeMedium (20-199 employees)
SpecialisationConstruction
The good thingsThe good things:
What's interesting is that through this role, you gain a deeper understanding of the company's products, corporate culture, and even the boss's personal ambitions. Frequent and in-de...
The challengesThe Challenges:
Firstly, you need to lead the marketing efforts of the entire company, aiming to promote the brand and its products while also controlling costs. Often, the boss is hesitant to alloca...
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